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 Stephen Withers turns his gaze on the world of Apple, with
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Technology news and Jobs 
Our Blogs Core Dump No Jobs keynote for Apple's last hurrah at Macworld
Our Blogs Core Dump No Jobs keynote for Apple's last hurrah at Macworld | No Jobs keynote for Apple's last hurrah at Macworld |
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| by Stephen Withers | |
| Wednesday, 17 December 2008 | |
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Page 2 of 3 Apple announced overnight that 2009 will be the last time it exhibits at Macworld Expo.Featured Whitepaper
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In a statement, Apple officials said "Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple’s Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways." The decision to have the keynote delivered by Phil Schiller, senior vice president of worldwide product marketing is likely to be interpreted in two ways. Firstly, it will be regarded as a slap in the face to Expo organisers. Apple's early announcement that this will be its last Macworld Expo implicitly says that the show is no longer relevant. Secondly, it will draw renewed attention to CEO Steve Jobs' health. Almost every public appearance made by Jobs is accompanied by commentary about how well or unwell he looks - the legacy of his pancreatic cancer. Who is in line to be Jobs' successor? Please read on. |
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