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VIRTUALISATION Cisco gears up for the Internet to become the 'medianet'
VIRTUALISATION Cisco gears up for the Internet to become the 'medianet' | Cisco gears up for the Internet to become the 'medianet' |
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| by Stuart Corner | |
| Tuesday, 09 December 2008 | |
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"This new class of technologies is designed to enable advanced communications, collaboration and entertainment experiences through video- and rich media-optimised service provider, business, and home networks, known as 'medianets'." Marthin De Beer, SVP of Cisco's Emerging Technologies group, claimed that "The Internet and IP networks as we know them are changing. In the near future, 90 percent of consumer network traffic will be video and rich media..." To back up this claim, Cisco has released video-specific findings from the Cisco Visual Networking Index Forecast for 2007-2012. It forecasts that professional/traditional broadcast video content will become 80 percent of all Internet video viewed on PCs/laptops by 2012; that traffic associated with user-generated video content will triple from 2008 to 2012; and that more than four billion video streams per month will be delivered through Internet-enabled set-top boxes by 2012. In the past 12 months, Cisco says that global VoD traffic increased by a factor of 2.4. To embrace future medianet products, Cisco has created the Media Processing portfolio. It is the latest addition to Cisco's list of emerging technologies: all of which Cisco expects to become multibillion dollar revenue earners. According to de Beer, "Media Processing embodies the fabric of medianet and will enable a range of new experiences on Cisco medianets, including language translation for live and on-demand video, speech recognition that will make video searchable and the transformation of video to make it available to all connected devices with displays." Specific product announcements include: (Please see page 2 for specific product announcements.) |
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