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Telecommunications Telemarketing: the $1.58 billion dollar time waster
Telecommunications Telemarketing: the $1.58 billion dollar time waster | Telemarketing: the $1.58 billion dollar time waster |
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| by Stephen Withers | |
| Monday, 08 December 2008 | |
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Rest assured that you're not alone - a survey conducted by The Australia Institute found that two-thirds of Australians want to see telemarketing banned completely. Only one-quarter said it should be permitted; the rest were undecided. It's not just the annoyance factor - and some people are really annoyed, with respondents to an Australian Psychological Society survey ranking telemarketing as the 'most irritating event or situation' out of a list of 32! - it's also the waste of time involved, calculated to come at a cost of $A1.58 billion. That $A1.58 billion was calculated from survey figures showing that an average of 8.5 unsolicited telemarketing calls per month, lasting an average of 1.45 minutes per call, and the Australian Bureau of Statistics figure of $A30.19 per hour for average adult ordinary time earnings. To put it in perspective, $A3.2 billion was spent on telemarketing in 2005 (presumably the most recent data available). That hardly seems a good balance, does it? So what might be done about it? Please read on. |
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