Technology news and Jobs arrow Telecommunications arrow Loop mobile aims to be MySpace for the mobile masses
Loop mobile aims to be MySpace for the mobile masses E-mail
by Stuart Corner   
Monday, 08 December 2008
Facebook and MySpace have taken the developed world by storm, but elsewhere PC penetration lags well behind mobile phones and for those countries, Australia's Loop Mobile is positioning its MOKO.mobi social networking portal as an alternative.

It has just launched in the Philippines and has announced a deal with América Móvil, one of the world's largest mobile carrier groups, that will give it access to over 160 million customers in the US and across Latin America.

"MOKO.mobi is emerging as an alternative to Facebook and MySpace on the mobile because you can do everything from your mobile device," Loop Mobile CEO, Ian Rodwell said.

"You don't need a PC to create and manage your account or to upload your own content, and this is very important in Asian markets where mobile web use continues to outpace PC web use." He added: "MOKO.mobi is also chat focused, making it very immediate and easy for people to connect."

He claimed that "MOKO.mobi is rapidly being recognised by the world's largest mobile carriers as being a superior mobile chat and share platform, with unique billing capabilities, traditional content integration, and mobile advertising as the revenue generation capabilities.

"MOKO.mobi has provides flexibility and modular structure to be able to provide mobile carriers the opportunity to integrate their own content within the MOKO.mobi platform, creating a sticky environment to retail traditional content, like ring tones and music, differentiating it from its competitors."

MOKO.mobi has been launched in The Philippines on the Smart Communications mobile portal through a partnership with Bidshot Wireless Services. Bidshot is a provider of enhanced mobile messaging services in The Philippines, including the popular Chikka text messenger.
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