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 Stephen Withers turns his gaze on the world of Apple, with
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Technology news and Jobs 
Our Blogs Core Dump $99 iPhone is inevitable, says analyst
Our Blogs Core Dump $99 iPhone is inevitable, says analyst | $99 iPhone is inevitable, says analyst |
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| Core Dump - Apple and anything else | |
| by Stephen Withers | |
| Monday, 08 December 2008 | |
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Page 2 of 2 Let's face it, the price you pay for a mobile phone with a contract is only marginally related to the actual cost. Carriers are more concerned with the total profit they'll make over the life of the contract.Featured Whitepaper
5 Best Practices for Smartphone Support
And it's not completely unthinkable that Apple could sacrifice margin for volume. The question is this: is an iPhone more like an iPod or a handheld computer? Apple has found it very profitable to stay out of the low end when it comes to computers, preferring to see higher-end models at higher than average prices. Yet while it has stayed out of the absolute bargain basement in the music player world, it does offer iPods at a fairly wide range of prices, including the iPod shuffle which has become almost a stocking filler for some families. The way the economy is going, Apple may well find that bringing a $US99 iPhone to market is essential. |
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