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Information Technology News Microsoft starts Massive in-game advertising push
Information Technology News Microsoft starts Massive in-game advertising push | Microsoft starts Massive in-game advertising push |
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| by Stephen Withers | |
| Thursday, 04 December 2008 | |
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Page 2 of 2 Not a lot, I'd suggest. If the Subway and Ford outcomes are anything to go by, they can't claim that even though they like the look of the ads they have no effect on their behaviour.Featured Whitepaper
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The previous two-year agreement between the companies has delivered more than 330 campaigns for more than 225 advertisers. "The youth demographic is harder and harder to reach through traditional media, so this combination of Massive's network and Activision's enormously popular titles allow us to reach millions of young adults when they are active and engaged," said Stephanie Charlebois of advertising agency Goodby, Silverstein and Partners. Massive has signed a similar deal with Blizzard Entertainment that will make it the exclusive provider of ads for Blizzard's web sites and online games, including StarCraft, Warcraft, Diablo and their sequels. There is a ray of hope: according to Blizzard COO Paul Sams, "This partnership does not include in-game advertising, as Massive understands and respects our stance against advertising that might detract from gameplay or offend our players." Massive already has multi-year in-game advertising deals with THQ and EA. |
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