Technology news and Jobs arrow Telecommunications arrow With no NBN, ADSL2+ will drive the “next five years of broadband”
With no NBN, ADSL2+ will drive the “next five years of broadband” E-mail
by Alex Zaharov-Reutt   
Wednesday, 03 December 2008
Calling it “The March of the Mobiles”, Evans said “the rapid growth of 3G services will be another factor changing the face of the broadband market over coming years”, although given Telstra’s public demonstration of 21Mbps 3.5G technology and a promise to move to 42Mbps in 2009, with LTE to come from telcos after that, this too is clear.
 
Nevertheless, Market Clarity is forecasting that by 2013, the mobile broadband subscriber base will come close to equalling that of fixed technologies, bringing Australians closer to being a truly "always-connected" society.
 
Evans explained: "Fixed broadband serves the premises, while mobile broadband serves the individual or the device.
 
"The more users are accustomed to instant access to information and communications, we expect a trend towards multiple mobile broadband devices as well as the fixed service at home."
 
Market Clarity believes that “rapid growth in the mobile broadband market should offset the likely flattening of the fixed broadband market as the number of subscriber's approaches saturation.”
 
Evans continued that: "While the explosion in mobile broadband will maintain overall revenue growth in the broadband market, it will at the same time concentrate that growth towards the four mobile carriers.

“Traditional fixed broadband providers will experience flattening revenue growth towards 2013. Nonetheless, they will be competing for a $5 billion market."
 
As a result, she said, “fixed broadband providers face an extremely challenging time ahead: while intense competition will keep prices down, providers face the need to invest in new infrastructure, both to expand their ADSL2+ footprint and to meet the requirements of the Federal Government's NBN.”
 
Market Clarity's “The Australian Internet Market: Market Tracker 2000-2013” report provides historical data from 2000 to 2008 and forecasts through 2013.

The Australian Internet Market: Market Tracker 2000-2013 is based on interview data and published data from 29 carriers and ISPs. The report includes 77 charts, with analysis including:
 
- Internet SIOs and revenue by overall market, broadband and narrowband segments;
- Broadband SIOs and revenue by technology;
- Broadband SIOs by speed;
- Internet and broadband SIOs by residential / business customers;
- Metropolitan, regional and state-by-state breakdowns;
- Industry breakdown by industry size and industry verticals;
- Internet, broadband and narrowband SIOs by wholesale / retail providers;
- Narrowband and broadband ARPU;
- Fixed and mobile broadband ARPU;
- Residential and business Internet ARPU;
- Market share by provider for narrowband, broadband, mobile, residential and business markets by SIO;
- Share of market revenue by provider for residential and business, narrowband and broadband;
- ARPU by provider for fixed narrowband and broadband services.
 
Market Clarity’s report is available to purchase in Excel and PDF formats from its website.

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