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Our Blogs Core Dump Barack beats Britney
Our Blogs Core Dump Barack beats Britney | Barack beats Britney |
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| by Stephen Withers | |
| Wednesday, 03 December 2008 | |
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Page 1 of 2   
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5 Best Practices for Smartphone Support
1 obama 2 facebook 3 att 4 iphone 5 youtube 6 fox news 7 palin 8 beijing 2008 9 david cook 10 surf the channel That's very different to the Yahoo! list we reported yesterday, which showed Britney Spears in top place and Barack Obama at number three, separated by World Wrestling Entertainment (WWE). So what's going on? Most significantly, the two companies measure different things. Yahoo!'s list is based on "a number of factors, including absolute volume and growth versus previous periods, to see which themes and trends bubble to the surface." Google, by comparison, shows the fastest rising search terms. So whereas Obama has rocketed to prominence over the last year or two, Spears' fame is well established. She therefore benefits from the way Yahoo! factors in absolute volume as well as growth. I don't think that's the only reason - see page 2. |
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