| It's an ill wind...Telsyte tips telcos to gain from tightening economy in 2009 |
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| by Stuart Corner | |
| Monday, 01 December 2008 | |
  
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Chaisatien told iTWire: "We asked people for their business priorities going forward into 2009 and what where their key ICT priorities. The number one business priority was cost cutting and number two was increasing productivity. "When we looked at ICT priorities, number one was collaboration and unified comms. Number two was improving business processes by reengineering tighter integration and improving business process and number three was mobility. And we also found that, when the economy slows the first item to be cut is staff numbers and the second is travel expenses. "That works very well for connectivity services: people are doing a lot more with collaboration and conferencing On the supply side, Chaisatien said: "We underestimated the mobile market mid year despite the economy slowing down, and my expectation is that towards the end of 09 we will have to revise upwards again no downwards." Recent weeks have seen a flurry of announcements in collaboration and extending unified comms to embrace business processes. In October Cisco announced a big push for a dominant position in what it believes will be a $US34b global market for collaboration tools and services. It arrived at that figure by adding $US6b to th existing IP telephony, unified comms market which it valued at $US27b. In November Nortel has launched in Australia its Agile Communication Environment, a set of software tools claimed to enable unified communications to be added to any business application. And also last month NEC launched its Application Net, a common portal to a range of business applications from other vendors together with NEC unified communications offerings, Application Net 'federates' contact information across all the available applications and enables these applications to be integrated with the unified communication offering. Telsyte's report: "Top 10 Trends That Will Shape the Australian Telecom Market in 2009" lists the 10 trends for 2009 a being: - Telecom service providers will gain as the economy slows; - 'Green' telecom will remain top of mind, driven by cost savings, good corporate citizenship and the prospect of carbon trading; - There will be a rapid increase in business partner networks as the slowdown accelerates collaboration; - Hosted unified communications (UC) will thrive, particularly among small and medium businesses; - Mobility will become the next UC element, bridging back-office UC deployment with mobile line-of-business application rollouts; - There will be an 'invasion' of consumer applications in the enterprise, bringing powerful multimedia and social network capabilities to business; - Contact centre functionality will become commonplace across the organisation; - 2009 will be the 'year of mobile content' fuelled by next-generation smartphones, dropping mobile data charges and user preference to go 'off deck'; - 2009 will see the birth of an advertising-subsidised mobile market, powered by location-based technology; and - Ethernet over copper will emerge as ADSL2+ speeds stall and fibre remains absent on the horizon. |
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