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Fuzzy Logic AVG sees uphill sorrow for Microsoft’s Morro
Fuzzy Logic AVG sees uphill sorrow for Microsoft’s Morro | AVG sees uphill sorrow for Microsoft’s Morro |
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| by Alex Zaharov-Reutt | |
| Monday, 24 November 2008 | |
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Announced last week, Morro is Microsoft’s answer to Windows’ lack of proactive anti-virus and anti-malware software, although Windows from XP onwards does offer a firewall and Windows Defender software to remove malware infections. Although Microsoft has offered the paid “OneCare” Internet security suite over the last couple of years, its focus on absolutely simplicity and lack of sophistication has failed to set the market alight, despite receiving numerous 100% Virus Bulletin awards for detecting and eliminating malware and virus threats. Although AVG casts doubt on Microsoft’s security credentials, at least in the consumer Internet security space, Microsoft has proven through these 100% Virus Bulletin awards that it does have security technology that works. But perhaps seeing the success of AVG and Avast, Microsoft has decided that from mid 2009 it will get out of selling Internet security software, instead making its “Morro” security software a free download that effectively makes it part of Windows, albeit downloaded after the fact rather than bundled with Windows at time of purchase. So, what specifically is AVG saying Microsoft’s challenges are? AVG said that “the multiple challenges Microsoft faces in supporting a free anti-virus software product – chief among them the enormous overhead costs it will incur for customer service and support issues, as well as for ongoing product management and upgrades. “ AVG continues, saying “Microsoft will also likely contend with a severe backlash from dissatisfied channel partners, whose margins and unit sales will be negatively impacted as a result of the free product offering, AVG believes.” J.R. Smith, AVG Technologies’ CEO said: "For over eight years, AVG has recognized and responded to the growing global threat of malware by offering a free and comprehensive tool to combat computer viruses, spyware, malware and online threats. "Microsoft is clearly following our lead, which will certainly help combat basic and less sophisticated threats. But the real threat in this scenario is to Microsoft's own profitability and channel partner relations,” continued J.R. Hmm... on a strictly comedic note, if J.R. mysteriously gets shot after this, we’ll have a number one suspect as to who may well have shot J.R., and it won’t have been Smith’s “scheming sister-in-law”. What else does AVG think will trouble Microsoft’s in its attempts to migrate users to Morro? See how else AVG is gunning for Microsoft on page 2... |
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