TAG | Telstra launches Next G advertising blitz |
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| by Alex Zaharov-Reutt | |
| Friday, 21 November 2008 | |
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Telstra’s Next G network is indeed the best 3.5G network in Australia, trouncing its competitors in all ways except one: the price it charges consumers for access, prices which are still much higher than those of competitors. Price is still an important factor for many, especially in these economically troubled times where thrift is back in fashion, but Telstra seems to be arguing that even with the lower prices competitors charge, they’re not getting what they’re paying for, while Telstra charges higher prices and actually delivers. Telstra is using its advertising campaign to highlight “how some consumers suffer when they use inferior competitor mobile networks which have fewer transmission towers, deliver slower speeds and operate using less optimal radio frequencies.” Amanda Johnston-Pell, Telstra’s Executive Director of Brands & Marketing Communications said: “Telstra's research shows some consumers are disillusioned after buying other companies' 3G services, not realising they revert to 2G in large tracts of Australia, or that their existing 3G device is not compatible across their operator's entire footprint. "This means some consumers are paying for 3G services that are available only in part of their provider's network footprints and at speeds that are much slower than they wish for, leading them to feel short-changed by their provider. "This series of advertisements is designed to highlight that Telstra's Next G network provides more than six times the coverage area of its nearest 3G competitor, offering a service that is truly 3G across the entirety of the coverage footprint - not sometimes 2G” concluded Johnston-Pell. So, what will the ads be like, and what are some of the facts and stats Telstra is using to back up its claims? Please read on to page 2. |
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