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Science Here’s the Scientific Skinny on skinny models and ads
Science Here’s the Scientific Skinny on skinny models and ads | Here’s the Scientific Skinny on skinny models and ads |
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| by William Atkins | |
| Friday, 21 November 2008 | |
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Page 2 of 2 Diedrichs found that the young women did not have a preference in the ads as to whether they would buy one over the other. Featured Whitepaper
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Science DiscussionsAs a group, the young women stated that they felt better about themselves after seeing the plus-sized model rather than after viewing the slim-sized model. Diedrichs commented on the effect her study might have on the advertising community. She stated, "For anything to change, research has to be convincing, not just to government and health researchers, but also to people in advertising who actually make the decisions. Often people make the argument that thinness sells, and that's why they use [slim models]." [Telegraph.co.uk: “Skinny models are a 'turn off' in advertising, claim scientists”] She added, "[This shows] we can change the images we see and still sell products but also make people feel better about themselves." [The Sydney Morning Herald: “Thin model theory doesn't hold weight”] The article in The Sydney Morning Herald comments, “The study marks the first time in Australia that psychologists have sought to measure objectively how people's response to models translates into buying behaviour, and follows last month's proposal by Kate Ellis, the federal Minister for Youth, of a code of conduct for magazines, requiring them to show models who were not abnormally thin and to disclose the use of digitally altered images.” |
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