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Radioactive IT GCAP08: Keynote - Happy Feet creator ready to do original games
Radioactive IT GCAP08: Keynote - Happy Feet creator ready to do original games | GCAP08: Keynote - Happy Feet creator ready to do original games |
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| Radioactive IT - Gaming and Entertainment tech blog | |
| by Mike Bantick | |
| Thursday, 20 November 2008 | |
  
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So Crago was keen to introduce the conference’s keynote speaker as an example of the type of company executive, making the cross over from film and television to including game development, and also willing to work closely with those already in the interactive entertainment field to ensure an education process occurred. Zareh Nalbandian has had over 30 years of experience in film production and his team at Animal Logic have been behind some of the industry’s most memorable effects production, on such titles as 300, 28 Weeks Later, Lord of the Rings and the Matrix trilogy. His company is now setting their sights on being involved in game development, by partnering with local development houses on projects that could involve either or both a gaming or cinematic experience. Nalbandian is quick to point out that Animal Logic is only starting to realise the potential and the pitfalls of the interactive entertainment development industry; “We are one business, one industry, the entertainment industry, and more and more we are the digital entertainment industry,” he said “However we are very different, I do feel we are on a rapidly developing convergence of our industries, where we are going to find a lot of common ground.” Nalbandian continued “We are talking about two different experiences, a passive experience versus and active experience. A structured more linear narrative in a film versus a more interactive narrative in a game. But never the less, the narrative is key.” Continuing this theme of the same yet different Nalbandian said “It takes different mind sets, different specialists and different arts to make each area work really well”. Animal Logics focus is on owning and developing unique Intellectual Property, to this end Animal Logic is joining forces with the Game Developers Association of Australia to lobby the Australian government to bring parity of rebates (which both Film and Television both enjoy) to the local game development industry. Nalbandian believes interactive entertainment is discriminated against when it comes to the government support this important industry needs. The important distinction that Nalbandian was hoping to get across during this keynote was that Animal Logic is aware of the past failures of movie to game tie in products. Nalbandian’s theory is that much of this is due to not having a clear vision for both the passive and interactive experiences that a particular IP could produce, right from the inception of a product. Both he and the audience agreed that, in the past, too many projects had failed simply because they had attempted to replicate the experience of each other. This was true both of games created under movie licences as well as movies out of original game concepts. By providing a much more collaborative, yet disparate approach to both the cinematic and interactive experiences from the very start of the project, Animal Logic and their partners hope to provide a paradigm shift in quality that can bring a new respect to the image of both mediums. |
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