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Read my lips: no new Yahoo bid, says Microsoft's Ballmer
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Read my lips: no new Yahoo bid, says Microsoft's Ballmer | Read my lips: no new Yahoo bid, says Microsoft's Ballmer |
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| by Stephen Withers | |
| Thursday, 20 November 2008 | |
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Page 2 of 2 But responding to a question at the Microsoft shareholders meeting, Ballmer made it absolutely clear that there would be no new bid.Featured Whitepaper
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"We've moved on." But Ballmer also said that while there were no active discussions with Yahoo! about the search side of the business, Microsoft would be open to some sort of collaboration with its former takeover target in that area. Whether Microsoft is right to try to challenge Google's dominance in search is questionable. Advertising money tends to disproportionately follow the audience, so Microsoft would need to make major inroads in order to obtain a significant revenue share. However, the company has invested heavily in various parts of the advertising business, and it could be that at mid-sized (or better) presence in search is an important part of its strategy. |
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