Combined with one of the recent ATI Radeon HD 4000 series graphics card offerings, the ATI Avivo Video Converter helps deliver video conversion at up to twice the speed of competing solutions, at just over half of the suggested retail price.

A growing number of ISVs are also lining up to provide ATI Stream-enabled applications, including ArcSoft, a leading provider of innovative digital imaging technologies and multimedia solutions.

The company plans to provide an update in December to its TotalMedia Theatre application that will includes ArcSoft SimHD, a new type of post processing technology that allows consumers to experience close-to-HD viewing of standard definition content thanks to ATI Stream.

Another is CyberLink, an innovative software developer for digital media creation, playback, sharing, and enjoyment applications, has optimized its award-winning video editing software, PowerDirector 7. PowerDirector provides a robust set of features and functionality for capturing, editing and distributing HD video. The updated version, which is scheduled to be released in first quarter 2009, will include ATI Stream accelerated video conversion, featuring performance and functionality exceeding that of the Avivo Video Converter.

"AMD is publishing its APIs and will contribute to industry standards on defining graphics processors for computation," Walsh said.

To ensure easier development of ATI Stream enabled applications capable of running on platforms from multiple vendors, AMD is a member of the Khronos working group defining the OpenCL standard (created by Apple), and is evolving the ATI Stream SDK to be fully OpenCL compliant.