Technology news and Jobs arrow VIRTUALISATION arrow Macquarie Telecom claims green IT strategy allows increase in servers
Macquarie Telecom claims green IT strategy allows increase in servers E-mail
by Stan Beer   
Tuesday, 11 November 2008
Most of us equate an increase in servers with increased power consumption. However, Macquarie Hosting, a division of Macquarie Telecom, claims its "green IT strategy" has enabled to it to increase servers in its data centre while reducing power consumption.

Macquarie Hosting today released preliminary data on the results of its Green IT Strategy designed to improve efficiency and reduce energy consumption in its data centre.
 
According to Macquarie, six months into the program the results showed that although the number of customer managed servers had increased by 30% on the previous six months, Macquarie Hosting had reduced the overall amount of energy consumption in its data centre by more than 10%.

The Macquarie Hosting Green IT Strategy focuses on utilising energy-efficient servers and networking equipment (e.g. switches, routers, firewalls), storage and solutions designed for managed virtualisation as well as implementation of redesigned best practice data centre infrastructure (e.g. air-flow efficient racks and cooling).

“Macquarie Telecom’s data centre accounted for around 90% of our company power bill,” said Aidan Tudehope, Managing Director, Hosting, Macquarie Telecom.

“Our analysis showed that a large corporate data centre can consume as much as forty times the energy of a typical Australian office housing 100 staff.

“Medium to large businesses looking to reduce their carbon footprint can make a significant impact by starting in the data centre, rather than just switching off lights at the end of each day,” he said.

Macquarie Telecom claims it achieved the energy and associated cost reductions through a structured approach to monitoring, measuring and subsequently standardising the appropriate technologies to maximise power and cooling efficiency within the data centre.

This approach has seen the data centre cooling power load reduced by 26% from this time six months ago, according to Macquarie.

The program also identified that in some areas, 80% of power consumption in the data centre came from 20% of users while storage accounted for as much as 30-40% of power consumption.
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