TAG | 3 brings 365-day prepaid wireless broadband and data rollover to life! |
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| by Alex Zaharov-Reutt | |
| Tuesday, 11 November 2008 | |
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Page 2 of 3 3’s “USB Internet Key” sells for AUD $129, and comes with four prepaid data plans. Featured Whitepaper
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The fourth package costs $149, gives you 12GB, and gives you 365 days to use it in, a boon for Internet users that don’t want the hassle of a contract or the need to top up just because existing download credit has expired, and it comes at a price that’s definitely reasonable. Each plan also comes with 10 SMS included, 50 SMS than can be purchased in $5 blocks, and an amount of roaming data is also included depending on the plan, with a 4MB block that can be purchased in $7.50 increments. Recharges at any of the lower rates only come with a 30 day expiry, but you can buy another 12GB at any time and get another 365 days to use it. It’s an offer competitors should definitely copy and is another “gamechanger”. The other changer of games is the rollover option. Although hidden in the fine print, this should be being broadcast front and centre, as it offers, according to 3: “Included data rolls over each month with recharge prior to original data expiry. Max of 15GB may be accumulated.” That’s a great incentive to top up again before the month is out whether you’ve used your allocation or not, should prove popular, and prevents data and money wastage. Naturally 3 Mobile are promoting the 12-month expiry with 12GB allocation to download in that time coupled with a $129 Internet Key as a ideal “Christmas gift option”, and why not? There’s bound to be quite a few more wireless Internet connections under the Christmas tree this year than in all the years gone by put together! Wielding his game changing lightsaber over the Australian wireless broadband market is 3 Mobile’s Noel Hamill (who sadly is of no known relation to the lightsaber wielding Mark Hamill of Skywalker fame). Instead he is the cyber swashbuckling Director of Sales, Marketing and Product at 3, and with no hint whatsoever of any Darth Vader like breathing, Hamill is said to have exclaimed that: “3’s customers want user-friendly, affordable internet on-the-go and by extending our mobile broadband offering to include Prepaid we’ve now got a complete range of internet solutions for our customers. “3’s Mobile Broadband Prepaid gives customers the freedom and flexibility to enjoy the internet on their own terms,” he added, although sadly without yet being able to add that coverage extended not only to 3 Mobile Broadband’s Zones in this galaxy but also those far, far away. What platforms does it work with, what is 3 Mobile's clever competition to "prepay your life" and how might competitors respond in what has already been a tumultuous year of mobile competitiveness? Please read on to page 3. |
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