OMG! iPhone sales sharper than RAZR at last

by Alex Zaharov-Reutt

Tuesday, 11 November 2008

Page 1 of 2 ! Well it only took a year and three months of iPhone availability to topple the cheap as very sharp chips “RAZR” handset from Motorola, something that only last month was being claimed by AdMob as outclassing the iPhone in terms of mobile ads served. Still, in all important sales, the iPhone is finally on top of the heap. Although iTWire colleague Stephen Withers covered the news in his article “iPhone now top selling handset in US!” earlier today and gives a great wrap of the situation and his own take, I have a few thoughts on the issue that I’d like to share, too. For the last 12 quarters, Motorola’s RAZR handset in various guises has been at the top of the US sales charts, but well-known US market research firm NPD’s top 5 list has finally changed. Apple’s iPhone 3G leads the list, Motorola’s RAZR V3 (all models) now sits in the Vice Presidential spot, RIM’s Blackberry Curve tops out at number 3, and interestingly, two LG models, the Rumor and the enV2, come in at fourth and fifth respectively. No Samsung, Nokia, Sony Ericsson, Hiptop, Palm, HTC or other devices in the top 5 – no doubt they’re all further down the list. It’s also important to note this is a US-only list, not a global list, something that would have seen Nokia much better represented. Ross Rubin, director of industry analysis for NPD says of the findings that: “The displacement of the RAZR by the iPhone 3G represents a watershed shift in handset design from fashion to fashionable functionality. Four of the five best-selling handsets in the third quarter were optimized for messaging and other advanced Internet features.” And despite the fact that messaging and advanced data using handsets were well represented in the top 5, NPD is only tracking consumer sales, and leaving the also important “corporate/enterprise handset purchases” which it doesn’t track. What this new result likely doesn’t change is mobile ad firm AdMob’s view from its report last month that showed mobile ads served through its network went to more Motorola RAZR phones than any other phone in its list, including the iPhone. That AdMob report was controversial though... please read on to page 2. << First page <   1 2 Next page > Last page - Post your comment >>

 

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