Xbox 360 price cuts no surprise in battle for supremacy E-mail
by Alex Zaharov-Reutt   
Tuesday, 11 November 2008
These price cuts don’t help those who already own a console directly, but rather indirectly as it means more users of the Xbox 360, and lots of continued developer interest in creating titles for the platform.

Jeremy Hinton, Xbox group product marketing manager, Australia and New Zealand said; “Gaming is set to be one of the hottest categories this year. Consoles are a great gift for the whole family. Now that we’re making gaming even more affordable Australians can have more fun for less this holiday.

“Xbox 360 is the cheapest next-gen console on the market2, has the biggest number of next-gen games and it’s the home of Xbox LIVE, the largest social network on TV,”

“The Xbox 360 also has an amazing line up of games this festive season including Lips, Fable 2, Gears of War 2 and Guitar Hero: World Tour, making it a great present for the whole family,” added Hinton.

So, how much has Microsoft chopped Xbox 360 prices by, what other goodies is it promising for all Xbox 360 onwers, and will Sony and Nintendo be forced to compete on price?

Well, happily for anyone considering an Xbox 360, Microsoft has decided to drop the price of its entire Xbox 360 console range.

The entry-level Xbox 360 Arcade now sells for AUD $299, a saving of $50, the mid-range Xbox 360 pack sells for $399, a saving of $100, and the high-end Xbox 360 Elite now sells for AUD $549, also a saving of $100.

Microsoft’s Jeremy Hinton also promises a benefit that all Xbox 360 owners new and old will soon enjoy: “At the end of the month Xbox owners will be able to download a new user interface for their consoles, effectively updating the console.

"The New Xbox Experience is cleaner and more user-friendly and will allow users to create online parties, chat with friends, share pictures, create avatars of themselves and much more.”

Add to that the fact the Xbox 360 has more than 300 games titles (which Microsoft says is “more than any other games console” – at least when looking at next-gen titles and not older previous gen games), the best online experience through Xbox LIVE (with 14 million users worldwide accessing game demos, hundreds of multiplayer games and other downloadable content), Microsoft’s value proposition is strong.

It clearly looks like its decision to launch a year before Sony and Nintendo was been vindicated a while ago.

So what about Nintendo and PS3 - don't we need to see some serious competition from these two players? Please read on to page 3.



 
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