| iPhone now top selling handset in US! |
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| by Stephen Withers | |
| Tuesday, 11 November 2008 | |
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Page 2 of 2 "A growing data divide continues in cellular handsets," he added. "Those who see the value in wireless Internet access are justifying the investment, whereas voice-centric users have little incentive to upgrade, which is obviously detrimental to operators who seek to sell data plans and media access services to their subscribers."Featured Whitepaper
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And the features people want are well established in existing models. According to NPD's survey, 43 percent wanted a camera and 36 percent wanted to be able to send and receive text messages. Nothing new there! But when you look at the features of the phones that were sold, the big increase was in models with a QWERTY keyboard. While only 11 percent of handsets sold in 3Q07 had this feature, that grew strongly to 30 percent in 3Q08. There were also distinct increases in the number of handsets sold with Bluetooth (up from 72 percent to 83 percent) and music players (from 49 percent to 68 percent). The sales rankings are based on more than 150,000 completed online consumer research surveys each month, NPD officials explained. The sample is said to be "nationally balanced and demographically representative." Corporate purchases are not tracked. The NPD figures come hot on the heels of a JD Power and Associates survey that found Apple was the smartphone vendor with the highest satisfaction among business users. |
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