Technology news and Jobs arrow Fuzzy Logic arrow Is Sony’s “200Hz Motionflow” the answer to super-smooth LCD TV?
Is Sony’s “200Hz Motionflow” the answer to super-smooth LCD TV? E-mail
by Alex Zaharov-Reutt   
Monday, 10 November 2008
Sony is also touting a new signal processing chip called the “BRAVIA Engine 2”.

Sony says it delivers the “underlying superiority” of the Z series’ picture, with the new chip using “proprietary technology to improve every aspect of the image, frame by frame, in real time.”

And given the importance of black levels displayed by today’s televisions, Sony is unsurprisingly touting that the Bravia Engine 2 process is “is even better at reproducing realistic black, depicting objects with impressively lifelike depth and detail, removing blemishes or ‘noise’ from the picture and delivering that trademark vibrant BRAVIA colour.”

The Z series will be available in 40-inch, 46-inch and 52-inch sizes, and will retail for AUD $3,399, $4,099 and $5,099 respectively, with the 40- and 46-inch models due late November, and the 52-inch model due in December.

Each model offers Motionflow 200Hz with IB Reduction, BRAVIA Engine 2, 1080p Full HD, BRAVIA Sync, XMB, 24p True Cinema, WCG-CCFL backlight technology, Live Colour Creation, x.v.Colour, Picture Frame Mode, PhotoTV HD, USB Photo Viewer and important, DLNA certification. 

It’s amazing how quickly this technology is maturing. It’s also worth remembering that Laser TV technology has been released overseas, future screens will feature OLED technology, and the Japanese have already demonstrated screens with better than 1080P resolution.

But Laser TVs and higher res screens aren’t available in Australia, and with Laser TVs much thicker than today’s plasma and LCD models, they’re not for everyone, while high-res screens aren’t common at all and no content exists for them.

Whatever you buy today will likely see you through for the next few years, unless you have plenty of money and don’t mind upgrading, so it’s important to choose wisely.

Getting a screen that promises smooth motion is always a plus – we’ve all seen the digital ghosting around sports players as they move on screen whether it’s on a CRT or a flat panel, so this issue of smooth motion is something that affects us all – it will be interesting to see Sony’s competitors come out with similar versions of their own technology.

It’s also worth remembering that with the drop in the Australian dollar, prices for technologies could well go up next year, although Sony has likely priced its new screens to account for currency changes.

So, if you’re yet to buy a brand new flat panel TV, or are in the market for an upgrade, check out the major brands closely, make sure you watch some live sports or a DVD with fast action to see the motion quality for yourself, and make sure whatever model you get is DLNA certified so you can connect your PC, phone and other devices to it in a wired or (with the right wireless setup) in a wireless fashion.

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