Technology news and Jobs 
Fuzzy Logic MySpace, MTV and Auditude to make money from online video
Fuzzy Logic MySpace, MTV and Auditude to make money from online video | MySpace, MTV and Auditude to make money from online video |
|
| by Alex Zaharov-Reutt | |
| Tuesday, 04 November 2008 | |
|
Page 2 of 2 Reuters has quoted Jeff Berman, MySpace's president of sales and marketing saying: “There is a very strong, aggressive trend to user-syndicated or user-curated content. Rather than fighting that aggressive trend, you'd rather go with it."Featured Whitepaper
5 Best Practices for Smartphone Support
It’s interesting to see that technology is making video sharing work – and make money for content creators. Could it ever have been any other way? YouTube and Google also have a video ID system in place they recently debuted, but given that Google competes with many of the other video sites out there, a “third party” such as Auditude was needed to ensure widespread industry adoption. Just as DRM encumbered audio is giving way to DRM-free mp3 files, we’re seeing a similar kind of revolution taking place in video that is encourage people to share rather than trying to shut them down. It’s like the old “if you can’t beat ‘em, join ‘em” philosophy, although Auditude allows content creators to let anyone share their content while still making money, thus making sharing a welcome thing. We still don’t have DRM-free video when it comes to DVDs and Blu-ray movies, but with video and downloading being such natural fits (despite broadband worldwide still needing to get much faster) the emergence of a way to let people freely share video content while giving content creators a way to make money is very welcome and very encouraging. People like to share – it’s in our nature. It’s nice to see technology making it happen, working for us and not against us. It’s just a shame that we can’t all collectively figure these things out quickly, and instead have to go through the growing pains to figure it all out, but then… that’s life. We don’t live in the Star Trek utopia where money is not required, the reality is that money still makes the world go around, and this won’t change anytime soon – economic financial crisis or no! What this means for Viacom’s billion dollar lawsuit against Google is yet to be seen, but in a world where video content creators will now be asking consumers to share as much content as they can, I can’t see the lawsuit proceeding – can you? |
Tags
| < Next story in category | Previous story in the category > |
|---|
