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Fuzzy Logic MySpace, MTV and Auditude to make money from online video
Fuzzy Logic MySpace, MTV and Auditude to make money from online video | MySpace, MTV and Auditude to make money from online video |
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| by Alex Zaharov-Reutt | |
| Tuesday, 04 November 2008 | |
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The system lets its partners identify clips, show users where they came from, where you can watch more, and can display ads besides videos to actually monetize the video content. MySpace and MTV are the two partners listed as going first, with “more to come”, although Auditude’s site also displays Warner Bros and Comedy Central logos. Auditude says in its press release that it is offering an ad platform for “video rights and monetization” and is paired with MPAA validated “patented fingerprinting”. It boats accuracy with no false positives or negatives, super fast on-the-fly speed at 300 times the speed of “real time” and a scalable infrastructure that already contains tens of millions of matched videos resulting in over 1 billion minutes of video. It also claims to have fingerprinted all the videos on MySpace, YouTube, DailyMotion, Veoh, Metacafe, Yahoo, AOL and others, says its system is automated with over 4 years of video content from hundreds of TV channels and is growing at millions of minutes of video content per day. The “overlay” it places on videos is called an “attribution overlay” which auto-generates when videos are played, showing the video’s ID and the previously mentioned links to watch more, buy the video in question (if it is on sale on DVD, for example) and can display ads, as well as let companies display ads on the website to match. As TechCrunch notes, video sharing sites will now be encouraging users to upload video after years of telling them to cease and desist. Please read on to page 2. |
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