MYOB's successful penetration of its target market can be attributed to, among other factors, its popularity with bookkeepers as well as its widespread distribution through major retail chains such as Harvey Norman and OfficeWorks.

Within the last decade MYOB have also pursued expansion throughout the Asia-Pacific, North America and European markets.

Yet, despite all this MYOB has never found favour with larger businesses and enterprises. Part of this is because its feature set is not aimed for companies with transactions and entities beyond a certain size.

However, part is also due to the technical platform MYOB has been built on, favouring its own proprietary file-based database storage.

Being file-based, MYOB databases don't scale well beyond a small number of concurrent users and most definitely doesn't perform across a wide area network without the use of terminal services.

These matters, for the most part, aren't important to the vast bulk of MYOB's audience because they simply will not find themselves in those situations where MYOB's scalability issues are relevant.

Yet, there is an area where the closed database nature of MYOB does matter to small businesses, and MYOB are poised to announce just what they are doing to make a world of improvement.

CONTINUED