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Radioactive IT Gamers, they’re just like you and me
Radioactive IT Gamers, they’re just like you and me | Gamers, they’re just like you and me |
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| by Mike Bantick | |
| Monday, 27 October 2008 | |
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Interactive Australia 2009 (IA9) has been released, and if anything is true, it is that the gamer stereotype is become even further from the truth. Produced by Jeffrey Brand, Phd, Jull Borchard, MCom and Kym Holms, BCom, LLB (Hons). The IA9 survey out of The Centre of New Media Research at the Gold Coast based Bond University looked at the leisure habits of some 1614 Australian households. Highlights of the study show the shifting trends in both electronic interactive entertainment and the people involved. Much of the trends have continued from the 2007 survey, with once again the average age of a ‘gamer’ (those that answered the straight forward question with a yes) has climbed even closer to the average Australian age of 36. The average gamer age is now 30 years old, comparing to the average non-gamer age of 40 years old. This narrows the survey gap by 10 years from a survey conducted three years ago. It is also relevant to note that nearly all young Australians (95 percent of those aged 6 to 10 years old) and the majority of older Australians (52 percent of those aged greater than 51 ) considered themselves gamers. A similar homogenisation has occurred in the gender split of gamers, with female gamers making up 46 percent of the electronically amused. This figure is a whopping 5 percent up on last years report. For other IA9 findings click on to page 2. |
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