TAG | Hold the phone, I'm coming! |
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| by Stuart Corner | |
| Wednesday, 22 October 2008 | |
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The possibility of an overlap between these two sets of respondents was not discussed. And the consequences of these interruptions I will have to leave to your imagination. If Nokia sought to solicit such information from its survey subjects, it has kept this to itself. However, Nokia's diligent uncovering of these fascinating statistics has less to do with its interest in the sex lives, toilet habits or psychological wellbeing of the US population and everything to do with its desire to promote the latest cellphone innovation: a feature that enable Nokia cellphones to be switched from work to business mode. This feature makes its debut in the E71, "a slim, sleek mobile device that's designed for the way we live. It empowers work and leisure connections in a stylish way - and its 'work/play' mode allows users to easily switch between personal and work home screens to access your favourite functions when you most want them," according to Nokia's blurb. Nokia's survey showed that, private and intimate moments aside, work seeps into leisure time more often than not. Sixty-two percent of working Americans have had their personal lives interrupted by work 10 or fewer times each week. But it is not all one way: a similar number - 65 percent - have had their work lives interrupted by a personal matter. To promote the idea of better work-life balance, and its new E71, Nokia is staging events t at Nokia Flagship Stores in New York and Chicago, this week featuring "the latest in Nokia's devices and services geared towards balancing the work-life equation, in addition to sage advice from Julie Morgenstern, a bestselling author and time management and organisation expert." Morgenstern, the author of 'Never Check E-mail in the Morning' and other tomes of sagacity has teamed up with Nokia to produce "a complete list of 'Get Your (Work) Life in Balance' tips for easing your daily grind." Nothing earth-shattering and it omits the most obvious tip: turn it off before you get turned on, if you don't want to get turned off.
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