CEOs surveyed on broadband: want more but don't know what they've got.

by Stuart Corner

Tuesday, 21 October 2008

Page 1 of 2 ! The release of a survey of Australian CEOs that purports to measure industry demand for broadband has been hailed by the Government has vindication of its plans for a National Broadband Network, but a third of respondents had no idea of the speed of their current broadband service and none were asked to specify exactly what speed of service they were using. The report is the third in a series undertaken by the Australian Industry Group in conjunction with Deloitte "exploring the views of Australian business leaders on major economic policy issues." A total of 526 CEOs in the manufacturing, services and construction sectors participated in the study. Respondents include Ai Group member companies and non-member companies across Australia. Those with between 25 and 100 employees accounted for almost half the sample, smaller firms around 16.5 percent and larger firms about 30 percent. Not surprisingly DSL services accounted for the great majority of broadband services, almost 70 percent. Very surprisingly - or perhaps not, the survey was directed at CEOs - 39 percent had no idea of the speed of their broadband connection and for the ICT sector the figure was 50 percent! Yet the potential to download large files quickly was considered a very important benefit of faster broadband by 88.2 percent of firms in the retail & wholesale services sector and by 71.4 percent of firms in the ICT business services sector. If respondents were asked to specify the basic speed of their service and the grade of service - whether they were using a cheap consumer service, a higher priced business grade service or a business specific services such as a symmetrical SHDSL service -  none of this information was included in the report. Yet the overall finding was that two-thirds of respondents believe their business will benefit greatly from the faster broadband network and almost a further third of respondents believe their business will benefit to some extent. Only three percent anticipated no benefit at all. CONTINUED << First page <   1 2 Next page > Last page - Post your comment >>

 

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