When BlackJack and Jill gamble at home

by William Atkins

Thursday, 16 October 2008

Page 1 of 3 ! An American-Canadian study finds there is quite a bit of difference between online gamblers and casino gamblers. I bet you didn’t know that! The researchers for this study are June Cotte, an associate professor of marketing at the Richard Ivey School of Business (University of Western Ontario, London, Ontario, Canada) and Kathryn A. LaTour, an associate professor at the William F. Harrah College of Hotel Administration (University of Nevada, Las Vegas, Nevada, U.S.A.) Their article “Blackjack in the Kitchen: Understanding Online versus Casino Gambling” was published online on September 23, 2008 in the Journal of Consumer Research. They state in the abstract to their paper, “About $10 billion a year is spent by consumers worldwide on online gambling, and that number continues to grow.” To study online gambling the two researchers used ten online gamblers and twenty casino gamblers. All thirty gamblers, who considered themselves to be regular gamblers, were interviewed by the researchers, including the use of pictures to learn what the gamblers felt and how it is perceived. They state, “By examining online gambling as a consumption experience, we examine what happens to consumption meaning as gambling moves away from a regulated physical space to an unregulated online space, one accessed from home. We explore the meaning of online gambling consumption to consumers and flesh out the social welfare implications of our findings.” Find out the various conclusions to their study on page two. << First page <   1 2 3 Next page > Last page - Post your comment >>

 

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