| ANZ banks on iPhone to bring new business |
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| by David M Williams | |
| Thursday, 09 October 2008 | |
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Page 2 of 2 It's worth noting that the ANZ, like those institutions, have chosen not to produce a native iPhone application but rather a specially formatted web site which is accessed via the Safari web browser on the device.Featured Whitepaper
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However, there appear no strong benefits of a native application given the device must be online either way and more importantly for banking, a web-based app is updated for all users immediately. By going this route the ANZ are assured they will not have customers using outdated versions of an application. Services provided cover all the basics, allowing you to check current balances and recent transactions as well transfer money between linked accounts or any third party. Whether you are an ANZ customer or not you can check out a nice interactive demo now. If you aren't a customer perhaps this is a compelling feature that might sway you to bring your business across. That appears to be what the ANZ hope; a link on that page offers to help you “Switch to a bank that keeps up with you.” This walks you through opening an ANZ account and generating the appropriate letters to send to those who you currently receive money from (like your employer!) and to those with who you have direct debit arrangements. Now if only I had the bank balance of the guy in the demo! |
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