| SPSS Predictive Analytics Remains Top Choice of Data Miners According to Independent Survey |
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| Thursday, 09 October 2008 | |
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Karl Rexer, Ph.D., founder and principal of Rexer Analytics, said, “The SPSS Predictive Analytics suite of products is clearly the preferred choice of data miners worldwide. For two consecutive years SPSS has earned the top ranking because of its ability to quickly resolve critical business issues and make an impact on the overall performance of their organisations.” Organisations realise tremendous value from SPSS’ data mining software, a component of the SPSS Predictive Analytics product suite, through increased user productivity, new insight into business problems and powerful visualisation. With the ability to automate modeling — identifying the best analytic models and combining multiple predictions for the most accurate results — businesses gain incredible behavioral insight that drives ROI as they focus on acquiring, growing and retaining valuable customers, and detecting fraud and reducing risk. SPSS data mining software also easily integrates with a customer’s existing infrastructure and other SPSS Predictive Analytics products, including SPSS text mining <http://www.spss.com/predictive_text_analytics/index.htm> to extract key concepts, sentiments and relationships for the analysis of unstructured data, and the Predictive Enterprise Services <http://www.spss.com/predictive_enterprise_services/> ™ platform. This platform allows organisations to easily manage analytical results, automate analytical processes and deliver predictions and insight into business processes wherever needed. Colin Shearer, senior vice president of market strategy at SPSS, said, “Once again, we’re delighted to see our products recognised as leaders in the annual Rexer Analytics survey. The focus on driving strategic decisions and improving operational processes matches exactly what we’re seeing in the market — that turning Predictive Analytics results into action is the key to driving ROI. That’s why we put so much emphasis on ensuring our software and solutions deploy easily into business processes and systems.”
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