The Yellowfin BI solution has been designed to address the issues surrounding the processing and analysis of vast amounts of complex data typically encountered by telecommunications operators, in the easiest possible manner. Yellowfin is a flexible 100 per cent Web-based solution for reporting and analytics, providing a full range of data access, presentation and information delivery capabilities.

“Yellowfin’s focus is to support BI for the masses,” according to Glen Rabie, Chief Executive Officer for Yellowfin. “Here at Yellowfin we approach BI differently – our solution is not limited to specialists - anyone in an organisation who is comfortable using a web browser can benefit from it as it’s intuitive and easy to use.”

Continuing on from its success in the United States telecommunications market, Yellowfin is targeting the Asia Pacific telecommunications market to provide detailed reporting solutions for operators requiring assistance with reporting on everything from SMS, billing, mobile payments and global roaming.

Yellowfin is now working with a range of innovative organisations that have identified that an easy, flexible solution like Yellowfin is more efficient and economically beneficial than one large, complex and unwieldy BI solution.

“We believe that this will be a key driving factor in the growth of the telecommunications sector for Yellowfin. We project that this vertical market will become 25 percent of our overall revenue,” Rabie continued.

For InterAcct Solutions Group, the incorporation of the Yellowfin BI presentation layer into the organisation’s pre-paid customer care service for a major Australian telecommunications operator is crucial.

InterAcct Solutions Group has deployed the Yellowfin BI solution in ten of the major telecommunications networks in Singapore, Malaysia, Thailand and China. The Yellowfin solution will provide the presentation layer for a suite of secure but flexible mobile payment solutions available for all customer handsets.

“The complexity and quantity of data most telecommunications operators manage on a daily basis is astounding. The presentation of this information to many layers of management within an organisation is key. There is no point in presenting reams of tables with indecipherable information; it must be graphical, easy-to-read and of high quality. We achieve this through our relationship with Yellowfin,” outlined Chris Eyles, Group Chief Executive Officer, InterAcct Solutions Group.

In Australia, Utilibill has also incorporated the Yellowfin BI solution as its presentation layer for reporting for specific clients.

“With existing clients we have been able to streamline the presentation of a number of different billing applications into one business report. This has greatly increased the visibility of the business for both management and business owners and minimised any unnecessary development of internal applications. Yellowfin BI now collects the information for a wide range of uses within the organisation,” commented Igor Green, CEO, Utilibill.