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Xbox 360 will make Christmas and beyond E-mail
by Mike Bantick   
Tuesday, 07 October 2008
It still has a major Public Relations hurdle to surmount, but talk of the Xbox 360 dropping off the gaming radar before the end of the year – given recent actions by the company – are ludicrous.

It is always guaranteed that a negative article about a market sector that invokes brand loyalty and emotion, will result in some of that loyalty and emotion spilling out onto the discussion pages.

So it is with iTWire colleague Davey Winder's article on his personal experiences with the now famous Xbox 360 quality issues.  Long term readers may well recall my own article back in 2006 and again earlier this year whilst playing Portal.

On both occasions the quality of service, at least in the Australian arm of Microsoft was fine, and my Xbox 360 – yes the original one – was returned days before the quoted ten day turn around without issue.

Now I am a patient man, not prone to getting upset over issues that ultimately don’t matter in the great scheme of things.  I also am lucky enough to own innumerable other gaming platforms.  So whilst my 360 was away, being worked upon in the forges of Mount Doom (Microsoft), I filled in the days with Wii-Waggles, PS3 firmware updates (arrrgggh!), PC serious brow furrowing and DS touchscreen dabbling.

Truth is though; I missed my Xbox 360, the LIVE service and the stable of excellent games it has to offer, so I understand Davey’s frustration.

Now that Microsoft has extended the warrantee to Three years for Red Ring-o-Death encounters,  along with a streamlined fixit service (and an extra month of LIVE as compensation) there is not a great deal to complain about.

Apart from the seemingly shoddy quality to begin with, that is.  There are innumerable posts around the interweb of Guinness Book of Records runs of bad luck with console after console RRODing and being replaced.  Tales of dealing with on-phone Microsoft service running their own voice rings of death with customers and more.



 
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Radioactive IT - Exposure to Hazardous Interactive Entertainment
Wriggle into your Hazmat suit, pick up your Geiger counter and journey into the dangerous world of gaming and interactive entertainment. Mike Bantick will be your guide.