Qualcomm promises truly pocketable computing" with Snapdragon

by Stuart Corner

Tuesday, 07 October 2008

Page 1 of 2 ! Snapdragon, Qualcomm's soon to be released mobile device chipset will be featured in the company's first every briefing in Australia for analysts and media on November 19. Qualcomm, the pioneer of CDMA cellular, and a major supplier of chipsets to the global cellular industry, has had a long but very low profile presence in Australia. That will all change when Rob Hart, Qualcomm's country manager for Australia and New Zealand, John Stefanac, president of the Southeast Asia/Pacific region, and other senior Qualcomm executives "showcase more than 20 Qualcomm technology and product innovations, and for the first time demonstrate several of their new and innovative technologies in the Australian market," at the Sydney briefing. In addition to Snapdragon these will include: Brew, Qualcomm's mobile handset platform for a wide range of applications, including games, music, ringtones, wallpaper and navigation and more; MediaFLO, a mobile TV application, which Qualcomm hopes will become a significant force in Australia when mobile TV is introduced and Firethorn, Qualcomm's mobile banking enabler. Qualcomm announced plans for Snapdragon in November 2006 billing it as "a significant step toward realising the company's vision of universal mobility." It promised that Snapdragon would "add expanded functionality to future generations of consumer electronics - from gaming/portable entertainment devices to pocket computers and beyond - by delivering ubiquitous mobile broadband access, together with unsurpassed processing performance and battery life." It said that Samsung Electronics would be among the first device manufacturers to use Snapdragon. At the core of Snapdragon is Qualcomm's Scorpion 1GHz microprocessor. It will be paired with a 128 bit single-instruction, multiple-data capability and Qualcomm's 600MHz digital signal processor to accelerate multimedia applications. Snapdragon, Qualcomm said, would support CDMA2000/EV-DO, WCDMA (UMTS )/HSDPA /HSUPA , broadcast television and multimedia, WiFi and Bluetooth. Samples of the first Snapdragon chipsets, the QSD8250 and QSD8650, became available in November 2007. The QSD8250 supported HSPA data rates of up to 7.2Mbps on the downlink and 5.76Mbps on the uplink, with full backward compatibility. The dual-mode QSD8650 supported HSPA, as well as CDMA2000 1xEV-DO Rev B, with full backward compatibility. At the CTIA Wireless 2008 in Las Vegas in April 2008, Qualcomm demonstrated prototypes of next-generation pocketable computing devices "with the type of form factor envisioned for the Snapdragon platform." CONTINUED << First page <   1 2 Next page > Last page - Post your comment >>

 

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