| Microsoft Live Search a dying dog while Google soars |
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| by Stan Beer | |
| Monday, 06 October 2008 | |
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Page 2 of 2 One can look at the perceived success of the Cashback program in two ways.Featured Whitepaper
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However, taking a more stark view of Microsoft's position in the search space, if the best the company can achieve by bribing users with real currency is to stem further bleeding, then the prognosis for the future of search at Microsoft looks bleak. This is especially the case given the trying economic times in the US. And what of Yahoo!? The second placed search player is haemorrhaging market share badly and may well be rueing its decision to turn down Microsoft's US$40 billion take-over bid. As it stands, Yahoo! seems destined before too long to join Microsoft as a bit player in the search space with a single digit market share. Interestingly, a search company that appears to bubbling along unperturbed by the ructions in this space is Ask. According to Hitwise figures, the California-based company has managed to increase its market share from 3.5% to 3.6% in the past quarter, incredibly making it a serious rival to Microsoft to become the number three market player. |
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