With Google Earth's intuitive 3D geo-browsing experience, the opportunity is to visualize data more effectively, allowing internal and external customers to explore areas of interest more efficiently than ever. In addition, the solution enables layering of valuable complimentary terrain, imagery and vector point information.

In an extension to their already thriving Google Enterprise Search business, HEDLOC is seeing very strong demand for Web 2.0 applications, social networking and mash-ups. The addition of Google Earth means taking the neologism of “crowdsourcing” is possible within the bounds of an organisation. Bruno Pisano comments, “A Google Enterprise Search and Enterprise Earth deployment within a business or government organisation brings the „what‟ and „where‟ together via a geo-referenced search. The potential for making information accessible within the context of location opens up the possibilities of location based services to customers.”