TAG | Mobile, online ads booming: Telstra |
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| by Stephen Withers | |
| Thursday, 02 October 2008 | |
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Page 3 of 3 My own experience was that Telstra was regularly billing me for more local calls than I thought I was making, so I certainly didn't trust the company. When I switched to Optus, the number of calls shown on the bills corresponded much more closely - often exactly - with my own records. Featured Whitepaper
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Anyway, I don't see why the billing relationship - trusted or otherwise - between Telstra and its customers would be of any relevance to advertisers. Unless, that is, Telstra was using information gained in that relationship to its advertisers' advantage. Does that sound like a conspiracy theory to you? Here's what Milne said: "Our clever networks are bringing advertisers closer to their customers, because mobile technology now means advertisers can deliver the right message to the right customer at exactly the right moment." [My emphasis.] People get upset about the idea of Google deducing things about them from the enormous amount of data it can record, but when you open a mobile phone account in Australia you have to prove who you are. And Google provides most of its services for free (and there ain't no such thing as a free lunch), while Telstra charges you for mobile use. Feeling worried yet? |
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