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 Stephen Withers turns his gaze on the world of Apple, with
detours into other aspects of IT and communications as they catch his
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Technology news and Jobs 
Our Blogs Core Dump Mobile, online ads booming: Telstra
Our Blogs Core Dump Mobile, online ads booming: Telstra | Mobile, online ads booming: Telstra |
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| by Stephen Withers | |
| Thursday, 02 October 2008 | |
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Page 1 of 3 According to Telstra Media group managing director Justin Milne, advertisers are following consumers from TV to the Internet, citing Nielsen figures showing Australians spend more time online than watching television. "Our results so far this year indicate that online and mobile advertising is bucking the trend reported by traditional print and television sectors, which are watching their revenues shrink," said Milne. While I have no reason to question the idea that the shift from print and broadcast advertising to online and mobile is continuing, I suspect that things have taken a recent and abrupt turn for the worse. In the last couple of weeks I have noticed a distinct drop in the quality of ads on many of the sites I visit regularly. For example, where certain tech sites had been loaded with market-specific display advertising, I'm increasingly seeing generic Google ads for things like tooth whitening and eliminating belly fat. What's that all about? And what about the supposed "accountablility" of mobile and web advertising? Please read on. |
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