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Technology news and Jobs 
Fuzzy Logic ATI unleashes the HD Radeon 4530 and 4550
Fuzzy Logic ATI unleashes the HD Radeon 4530 and 4550 | ATI unleashes the HD Radeon 4530 and 4550 |
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| by Alex Zaharov-Reutt | |
| Wednesday, 01 October 2008 | |
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While the prices to hand are only in US dollars, the price differential in Australian dollars should be that great when you find them in stores. The 512MB ATI Radeon HD 4670 costs US $79, while the 4650 model costs US $69. Now the new ATI Radeon HD 4550 with 512MB will go for only US $55, while the ATI Radeon HD 4350 goes for only US $39, although it only has 256MB of memory. ATI says this ensures it can deliver “mainstream-class performance at a value price”, with the 4550 able to play “demanding game titles previously unplayable by cards in this price segment”. Rick Bergman, senior vice president and general manager, Graphics Products Group, AMD said: “The ATI Radeon HD 4550 and ATI Radeon 4350 graphics cards are the final pieces of the puzzle in rounding out the highly successful ATI Radeon HD 4000 series family. AMD set out to lead performance at every price point and today we offer a complete family of graphics cards that delivers on our commitment of winning performance in each market segment.” Based on AMD’s “second generation 55nm process” and featuring “80 stream processing cores”, while also boasting 96 GFLOPS of compute power (which AMD says is eight times the raw compute power of the IBM supercomputer Deep Blue), the 4550 also supports DirectX 10.1. The card also operates at “less than 20 watts under full load” and “is available as a passively cooled solution so users can access incredible gaming capabilities with a minimum of noise, heat and power consumption”. The 4550 is due this month. Meanwhile, the 4530 is being pitched, in “certain card configurations” as having “more than seven times the gaming performance compared to competing integrated motherboard graphics offerings”. Also available this month, the card consumes “just 20 watts under full load and features a frame buffer of 256MB memory and 7.1 channel audio via HDMI”. Talking both cards’ HD capabilities, AMD says all the cards in the 4000 series enable a “feature-rich, high definition and high quality home theatre experience when used in conjunction with HD displays.” This is thanks to “features such as AMD’s second generation Unified Video Decoder (UVD 2.0) ensuring smooth HD media playback, and ATI Avivo HD technology that delivers sharp, crisp images and vibrant colours for immersive, cinema-quality home entertainment.” AMD’s partners who will offer some or all of the ATI range include “ASUS, Club 3D, Diamond Multimedia, Force3D, GECUBE, GIGABYTE, HIS (Hightech Information Systems), Jetway, MSI, Palit Multimedia, PowerColor, SAPPHIRE Technology and VisionTek.” Nvidia and Intel... it’s over to you!
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