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Fuzzy Logic Channel Nine shock: “loyal” McLeod’s Daughters viewers “recognised” with free download
Fuzzy Logic Channel Nine shock: “loyal” McLeod’s Daughters viewers “recognised” with free download | Channel Nine shock: “loyal” McLeod’s Daughters viewers “recognised” with free download |
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| by Alex Zaharov-Reutt | |
| Tuesday, 30 September 2008 | |
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Page 2 of 2 Channel Nine’s press release says that “NineMSN will be the only place that Australians can watch the complete final series of McLeod’s Daughters for free”, but naturally this forgets two important facts. Featured Whitepaper
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The second is that a several hundred megabyte download for each episode is certainly not free, and is something that will chew into your monthly download limit. Channel Nine also took the opportunity to remind us all that its “new police drama” set on the Gold Coast, called The Strip, is also available on Catch Up TV at NineMSN. Click here to visit the McLeod’s Daughters site at NineMSN to watch the first 9 episodes, (with new ones from now onwards each week), Episodes of The Strip are also available to download now, along with Canal Road and Sea Patrol II. Now, all Channel Nine needs to do is to dramatically increase the number of shows it makes available for Catch Up TV download through some kind of deal with its content providers, although given that will likely cost it more money, Catch Up TV seems set to be sadly limited to Channel Nine's own productions. So, while Channel Nine has indeed made six new episodes available to download online before they air, and will put up a new episde each week on Wednesdays, this is probably only because McLeod's Daughters is no longer a top rater and is already in the can. I wish Channel Nine would be a lot more proactive in their online work, after all, the NineMSN alliance between Channel Nine and Microsoft has been around for years, and has gone through all kinds of ups and downs. Still, in as protected a market as Australia, where free-to-air TV revenues still rule the roost, things will simply take their sweet time to evolve. Clearly, trying to regain the "number one" position on free-to-air television far more important to Channel Nine than "being the one" on the Internet. At least McLeod's Daughters fans have six new episodes to watch now, and a new one each week to tide them by until December rolls around when free-to-air broadcasts start. Free-to-air will be the only way that fans without an appropriate computer, bandwidth limit or knowledge to download can watch, and I'm sure computerless fans will be happy that there will be a free-to-air airing. But at least making the shows available to download and watch online before they go to air may well be the first time that Channel Nine has belatedly done anything proactive for loyal McLeod's fans. Let's hope they find it in themselves to do something similar in the future! |
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