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Information Technology News Australia: a nation of searchers
Information Technology News Australia: a nation of searchers | Australia: a nation of searchers |
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| by Stuart Corner | |
| Monday, 22 September 2008 | |
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"Although Google leads the Asia-Pacific search market, powerhouse Chinese search engine Baidu.com follows closely on its heels with only a six-percent difference separating the two," said Will Hodgman, comScore executive vice president for the Asia-Pacific region. "It will be interesting to watch Google and Baidu compete for the top spot in the region and the loyalty of the growing Asian population." Google sites accounted for 33.5 percent of the more than 27 billion searches conducted in July. Chinese search site, Baidu.com, ranked second with 27.4 percent search share, followed by Yahoo! sites with 19.7 percent share. Korea's NHN Corporation was in fourth position with 1.2 billion searches (4.6 percent), while China's Alibaba.com ranked fifth with 823 million searches (three percent). According to comScore, China hosts more searchers than any other country in the Asia-Pacific region, with 143.5 million searchers conducting 11 billion search queries in July. Japan ranks second in both metrics, with 61 million searchers conducting nearly 6.2 billion searches. However per capita Chinese searchers made far few searches than their counterparts in other countries, - 76.6, and below the 10 country average of 80.7. Searching will certainly increase rapidly in popularity in China, along with the number of Internet users and if the popularity of Baidu.com is maintained, it could well outrank Google in the region. In fact, given that comScore's figures excluded Internet access from Internet cafes -hugely popular in many Asian nations - mobile phones and PDAs, the true result might be very different.
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