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Technology Lifestyle Xbox 360 kicks the locals for one week in Japan
Technology Lifestyle Xbox 360 kicks the locals for one week in Japan | Xbox 360 kicks the locals for one week in Japan |
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| by Mike Bantick | |
| Thursday, 18 September 2008 | |
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Having garnered only a 7 percent market share against home town rivals PS3 and Wii it is always going to be an uphill battle for the Microsoft machine. But recently it has been doing okay, selling out during one week in August and now topping the charts with the following numbers. Japan Hardware Sales, September 8 - 14 28,681 - Xbox 360 27,057 - Wii 8,050 - PS3 Of course a price drop, and increase in specifications makes the Xbox 360 attractive. With the 60GB Xbox 360 model hitting the market coupled with a 5,000 yen price drop on September 11 it is not too surprising that discerning Japanese wallets have opened somewhat. The biggest factor however seems to be game exclusivity though. Like the August sellout on the back of Tales of Vesperia, this time it is a new Square Enix exclusive driving Xbox 360 sales. Infinite Undiscovery sits smack bang in the Japanese demographical love for a Role Play Game. Like the price cut and hard dive boost, this latest game from the makers of Final Fantasy hit shops on September 11 So the Wii had an off week – and the Xbox 360 had one, well, out of the box. Next week we will do it all again.
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