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 Stephen Withers turns his gaze on the world of Apple, with
detours into other aspects of IT and communications as they catch his
attention. |
Technology news and Jobs 
Our Blogs Core Dump Apple tops for brand loyalty: report
Our Blogs Core Dump Apple tops for brand loyalty: report | Apple tops for brand loyalty: report |
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| by Stephen Withers | |
| Friday, 12 September 2008 | |
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Page 1 of 3 More recently, the so called "halo effect" from the iPod and iPhone, plus the "I'm a Mac" ads have contributed to an Apple resurgence. What's more the company has managed to deliver good profits at the same time as improving its market share, in part by staying out of the bargain basement. Gartner's estimates for the second quarter of 2008 gave Apple an 8.5 percent market share, behind Dell and HP, but slightly ahead of Acer. Since Gartner's "PC" category includes x86-based servers, its numbers most likely underestimate Apple's strength in desktop and notebook computers. While Apple does offer the Xserve, Dell and HP sell servers in huge numbers. The most recent American Consumer Satisfaction Index (ACSI) compiled by the University of Michigan's National Quality Research Centre gave Apple a market leading score of 85 - the highest ever recorded for a company in the personal computer industry. Second-place Dell only managed 75, and that 10-point difference between Apple and Dell was one of the largest between first and second in any industry measured by ACSI. And now a new report from MetaFacts shows Apple customers' brand loyalty is at an all time high. How high? See page two. |
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