TAG | NBC Universal back on iTunes Store: who caved? |
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| by Stephen Withers | |
| Wednesday, 10 September 2008 | |
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Page 2 of 2 But here's the kicker: episodes of certain old (sorry, vintage) shows - including The A-Team, The Alfred Hitchcock Hour, Miami Vice, Kojak and the original Battlestar Galactica - are available for just $US0.99.Featured Whitepaper
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So when I read that Jeff Zucker, president and CEO of NBC Universal said "The return of our shows to iTunes is terrific news for everyone who loves television and the ease and convenience of Apple’s iTunes. And now, by offering consumers a variety of new options, our fans have even more ways to enjoy our content", I'm inclined to suggest that the score is Zucker 1, (Apple CEO Steve) Jobs 0. But Jobs put a bright face on it. "We are thrilled that NBC is back on iTunes in time for the Fall TV season," he said. "NBC has some of TV’s most popular shows and now customers can purchase and download them from iTunes in SD or stunning HD." And while I might pay a dollar for an old show, it would have to be something very special to induce me to shell out two bucks an episode. So I think it's fair to claim victory for the consumer too. Here's a thought: if Apple can sell music tracks without DRM for $US0.99, is DRM really necessary on a $US0.99 video download? Apple has seemingly caved in to NBC Universal's demand - but how long will it be before Vivendi subsidiary Universal Music buries the hatchet with the iPod maker and offers DRM-free tracks through the iTunes Store as it does with Amazon in the US and 7digital in the UK? |
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