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 Stephen Withers turns his gaze on the world of Apple, with
detours into other aspects of IT and communications as they catch his
attention. |
Technology news and Jobs 
Our Blogs Core Dump New iPods arriving Sept 9: Apple confirms?
Our Blogs Core Dump New iPods arriving Sept 9: Apple confirms? | New iPods arriving Sept 9: Apple confirms? |
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| by Stephen Withers | |
| Wednesday, 03 September 2008 | |
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Page 1 of 2 At the same time, a $US200 price cut trimmed the tag of the original iPhone with 8G of storage to $US399. In comparison, the iPod touch with 8G of storage cost $299 - and still does today. September 2007 also saw the arrival of the iTunes Wi-Fi Music Store - which allows iPod touch and iPhone owners to buy iTunes content without using a Mac or Windows PC as an intermediary - and the related music partnership with Starbucks. A revamped (or at least repriced) iPod touch has been the subject of some speculation. While the iPod touch was originally priced below the iPhone, the arrival of the iPhone 3G and a switch to more transparently subsidised pricing has reversed that, at least as far as the sticker price is concerned. With nobody to subsidise the iPod touch, it's hard to see how Apple could restore the original price differential between the iPod touch and the iPhone. However, flash memory prices are even lower than they were a year ago, so there's clearly some room to trim the price of the iPod touch if Apple thought that would be desirable. Still, a $149 iPod touch seems a stretch given that is the price of the current iPod nano. But maybe there is a way to subsidise the price of an iPod - see page two. |
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