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 Stephen Withers turns his gaze on the world of Apple, with
detours into other aspects of IT and communications as they catch his
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Technology news and Jobs 
Our Blogs Core Dump MacBook touch - here's hoping it's not a pipe dream
Our Blogs Core Dump MacBook touch - here's hoping it's not a pipe dream | MacBook touch - here's hoping it's not a pipe dream |
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| by Stephen Withers | |
| Friday, 29 August 2008 | |
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Page 1 of 3 Other features of the 'MacBook touch', according to the anonymous tipster, include a SuperDrive (DVD burner), accelerometer, and GPS. Not only will the device run regular Mac software, it'll also handle those downloaded from the App Store too. Nice idea, if true, but some people are bound to question the inclusion of the SuperDrive given its absence from the MacBook Air. But there you go... He or she also suggests Apple will initially sell these devices at lower than normal margins to get the volume up. That's not something we're used to seeing from Apple. Presumably the idea is that once that happens, economies of scale will kick in, restoring the company's customary above-average margins. This ties in with Apple CFO Peter Oppenheimer's recent observation that a future product transition would reduce the company's margins. But which is the chicken and which is the egg? Has the tipster merely included that information, or are both statements underpinned by the same facts? Please read on. |
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