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VIRTUALISATION Google 'views' success with Video ID
VIRTUALISATION Google 'views' success with Video ID | Google 'views' success with Video ID |
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| by Stephen Withers | |
| Thursday, 28 August 2008 | |
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So in an attempt to show it takes rightsholders seriously, Google introduced Video ID as a response to complaints that YouTube users could upload fresh copies of video clips faster than the owners could find them and issue take-down notices. This problem has been a central issue in copyright actions brought against Google and YouTube by various rightsholders including the aforementioned Viacom and other litigants such as the English Premier League. How does Video ID work? Well, the Video ID technology, which is part of the more general Content ID system, works by 'fingerprinting' material submitted by rightsholders, and then automatically comparing user uploads to see if they are partial or complete matches. So in what sense is Google claiming success? Please read on. |
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