 |
 Stephen Withers turns his gaze on the world of Apple, with
detours into other aspects of IT and communications as they catch his
attention. |
Technology news and Jobs 
Our Blogs Core Dump Canadians going crazy for shiny Apples?
Our Blogs Core Dump Canadians going crazy for shiny Apples? | Canadians going crazy for shiny Apples? |
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| by Stephen Withers | |
| Tuesday, 26 August 2008 | |
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Page 1 of 2 According the National Post, more than 4400 people were surveyed between August 4 and 12. To my mind, that figure seems amazingly high. Even though that period covers the North American back to school/off to college buying season, an assertion that one third of the population will be buying a new notebook regardless of brand sounds extremely questionable. I don't have access to the original report - prepared by RBC Capital Markets and ChangeWave Research - but my guess is that only people planning to buy a notebook were included in the 34 percent calculation. The idea that one-third of those plan to buy a MacBook or MacBook Pro is good news for Apple, but not completely outlandish. The trend is moving in Apple's favour - the proportion of those planning to buy a Mac notebook is up from 31 percent in the May survey. Similarly, desktop Mac buying intention rose from 27 percent to 30 percent. What's the current market share looking like? See page two. |
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