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Information Technology News Chef serves up food ad network
Information Technology News Chef serves up food ad network | Chef serves up food ad network |
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| by Stephen Withers | |
| Monday, 25 August 2008 | |
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Gourmet Ads is initially building a network in Australia, and intends to expand into the US during early 2009. "Advertisers that work with Gourmet Ads can target consumers that value high quality food, beer and wine. This audience relies on long-tail culinary sites for recipes, ideas and other resources that satisfy their interests," said Christie. "Marketers need to reach them on the sites that they visit, while they are in the right frame of mind and are thinking about food." Gourmet Ads is powered by Adify, which already operates ad networks aimed at the travel, pet, arts and culture, technology, movie and entertainment, and home improvement markets, among others. "Benjamin's expertise as a television presenter, cookbook author and culinary educator has led to the creation of one of the most unique ad networks to date," said Russ Fradin, president of Adify. CONTINUED |
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