MillionDollarCu.be: can lightning strike twice?

by Stephen Withers

Friday, 22 August 2008

Page 1 of 2 ! Perhaps you remember UK student Alex Tew and his million-dollar home page? It triggered a number of copycats back in 2005 and 2006, but none that we've seen have come within coo-ee of matching the original's success. But someone thinks it's time to take another shot. The basic idea is to present a page containing a grid of one million pixels, and charge advertisers $1 per pixel. So an ad measuring 10 by 20 pixels could cost $200. Clicking on any particular spot on the grid takes the visitor to the corresponding advertiser's site. The trick for advertisers is to design a compact image that will attract attention. While Tew did sell each of his million pixels within a matter of months, a fair proportion of the space was purchased by businesses involved in the seedier side of the web -  pharmaceuticals, get rich quick, gambling and so on - as well as other pixel-advertising sites. Digging around for imitators reveals a lot of empty pixels. Anyway, Robert Black, an Australian graphic designer, has resurrected the idea with a new twist: the Million Dollar Cu.be. As Black points out, a million is such a large number that you can't visualise it. But a cube with sizes measuring 100 units is far more manageable. And what's 100 times 100 times 100? One million. And being a designer, Black's site has more going for it than most of Tew's imitators had. So how's the project progressing? Find out on page two. << First page <   1 2 Next page > Last page - Post your comment >>

 

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