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 Stephen Withers turns his gaze on the world of Apple, with
detours into other aspects of IT and communications as they catch his
attention. |
Technology news and Jobs 
Our Blogs Core Dump Microsoft's anti-Apple weapon: Seinfeld
Our Blogs Core Dump Microsoft's anti-Apple weapon: Seinfeld | Microsoft's anti-Apple weapon: Seinfeld |
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| by Stephen Withers | |
| Friday, 22 August 2008 | |
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Page 2 of 2
Anyway, it seems that Microsoft is going to drop $300 million on the campaign, and that company chairman Bill Gates will appear alongside Seinfeld.Maybe it would have been wiser to bring that change into being first? Ballmer also said the company must "Drive end user excitement for our products." That makes sense, as end user excitement has been in relatively short supply in recent years, and the long midnight queues for new versions of Windows have been largely superseded by queues for the opening of new Apple Stores. But can someone explain to me how ads featuring a comedian that peaked a decade ago is going to provide excitement? Couldn't Microsoft have found someone more 2008 than 1998?
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